Odele Purple Shampoo for Blonde, Silver + Gray Hair 13 fl oz - New

Bye, brassiness. Hello, shine. This salon-grade purple shampoo is formulated with amaranth and plant-based proteins that hydrate and help promote overall hair health. Violet pigments enhance and restore blonde, silver + gray hair, keeping your color exactly as nature (or your colorist) intended.

KEY INGREDIENTS:
• Violet Pigment: Helps brighten color + neutralize brassiness​
• Amaranth: Helps amplify shine + glossiness​
• Rice Protein: Helps fortify against damage + add shine to enhance highlights

FEATURES:
• Gender-neutral, 100% natural fragrance featuring cucumber, ylang ylang, and oak moss
• Made without SLS or SLES sulfates, formaldehyde, phthalates, parabens, dyes or synthetic fragrance
• Dermatologist tested, color safe, vegan and cruelty-free leaping bunny certified

HOW TO USE:
Work into wet hair, rinse + follow with Odele Purple Conditioner. Use no more than 2-3 times per week to avoid over-correction of color. Avoid contact with eyes.

Packaging contains >30% recycled content.