{"product_id":"aluram-moisturizing-shampoo","title":"Aluram Moisturizing Shampoo","description":"\u003cp\u003eAluram's Moisturizing Shampoo is a sulfate-free daily cleanser built for hair that runs dry or damaged. It's the wash step for anyone whose hair feels rough or thirsty by the time they get back in your chair.\u003c\/p\u003e\n\u003ch3\u003eWho this is for\u003c\/h3\u003e\n\u003cp\u003eDry to normal hair, and hair that's already damaged. The formula uses coconut oil, shea butter, and aloe vera to clean without stripping out what little moisture is left. If your client's ends feel rough or straw-like within a day of washing, this is a reasonable place to start.\u003c\/p\u003e\n\u003ch3\u003eWho should skip it\u003c\/h3\u003e\n\u003cp\u003eFine, oily hair that goes flat by midday can end up looking weighed down by a moisture-forward shampoo like this one. That client is better served by something lighter, with this one used only occasionally if at all.\u003c\/p\u003e\n\u003cp\u003eIf someone is dealing with a scalp condition, dandruff, or heavy product buildup, this is a moisturizing shampoo, not a clarifying one. They'll still need a clarifying wash somewhere in the rotation.\u003c\/p\u003e\n\u003ch3\u003eHow a stylist uses it\u003c\/h3\u003e\n\u003cp\u003eWet the hair thoroughly before applying so the shampoo has room to lather instead of sitting on top of dry strands. Work it through the scalp with the fingertips, then let the lather carry through to the ends rather than piling more product there. Rinse fully. Because it's formulated without sulfates, it will lather less than a drugstore shampoo. That's normal, not a sign it isn't working.\u003c\/p\u003e\n\u003ch3\u003eHow it compares\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eAgainst a typical drugstore moisturizing shampoo:\u003c\/strong\u003e the real difference is what's left out. No sulfates and no parabens, so it's a gentler formula. You're paying for that gentleness, not a dramatically different result on day one.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAgainst a 2-in-1 shampoo-conditioner:\u003c\/strong\u003e a 2-in-1 is faster but does less for hair that's genuinely dry. This shampoo is built to be followed by the matching conditioner, not to replace it.\u003c\/p\u003e\n\u003ch3\u003eWhat to expect\u003c\/h3\u003e\n\u003cp\u003eHair that feels softer and combs through easier after a few washes, with less of that dry, straw-like feel at the ends. It won't undo damage that's already there. No shampoo does that.\u003c\/p\u003e\n\u003cp\u003eThe tradeoff is the same one that comes with any sulfate-free formula: less lather, and a slower reset if a client has a lot of styling product built up. A clarifying shampoo every few weeks keeps that in check.\u003c\/p\u003e\n\u003ch3\u003ePrice and value note\u003c\/h3\u003e\n\u003cp\u003eAluram prices this shampoo from $5.99 to $56.99 depending on size, a wide enough range to let a client try it small before committing to a bottle that lasts.\u003c\/p\u003e","brand":"The Warehouse Salon","offers":[{"title":"12 oz","offer_id":65621185855837,"sku":"ALMS12","price":18.04,"currency_code":"USD","in_stock":true},{"title":"Liter\/33.8oz","offer_id":65621185888605,"sku":"ALMS33","price":33.24,"currency_code":"USD","in_stock":true},{"title":"100 oz","offer_id":65621185921373,"sku":"ALMSP100","price":56.99,"currency_code":"USD","in_stock":true},{"title":"2oz","offer_id":65621185954141,"sku":"ALMS2","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0934\/0872\/3293\/files\/Aluram-Moisturizing-Shampoo_7feadf71-dd11-49f3-8348-5e08f6e3f9d7.jpg?v=1787121486","url":"https:\/\/luxebymimi.com\/ca\/products\/aluram-moisturizing-shampoo","provider":"LUXEBYMIMI","version":"1.0","type":"link"}